A digital strategy is a great start but to reach to the ultimate goal requires a roadmap. Good design attracts, creates interest and curiousity. The first phase of grabbing the attention through campaigns, is a collective methodology of various aspects of the design – the logo, creative, call-to-action and the copy text. The majority of this first phase is achieved by good design.

Content and design are the driving factors of online success. Most transactional advertisements turn into real purchases due to the good quality of the images. It is essential to understand that customers tend to believe what they see and make a purchase only when brands propagate an uniform message through color themes and design factors.