Repositioning Jaya Kishori from Spiritual Figure to Motivational Orator4 years digital brand repositioning | case study
Challenges
Brand Transition: Shifting the brand image from being primarily spiritual to a more versatile motivational speaker.
Audience Expansion: Increasing her digital presence and growing her audience base on social media by new Community Development; creating content that resonates with both her existing spiritual followers and new audiences seeking motivation.
Strategy & Execution
Redefining Jaya in New Narrative through platform rebranding, brand identity design and a portfolio website.
Social media community activation done through live session an interactive session to connect new audiences.
Introduced Podcast to delve deeper into topics, offering her audience extended content that they could consume at their convenience.
Enhanced brand positioning led to targeted audience reach.
Strong digital presence and brand enhancement helped to introduce brand collaborations for both the online / offline sessions.
Report last updated: Early 2024
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Massive social media growth Jaya’s profile reached 12.2 Million following over the span of 4 years.
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From 500K Reel views to 3M per Reel on avg., some reels surpassed 8M.
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Increased from 100K to 250K per post indicating higher organic engagement and likability.
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Traffic to Streaming Platforms increased to 61.9 Million as of 2024.